To help increase sales of Nestle's KitKat, one of
the UK’s favourite confectionary bars, 7digital worked with Ogilvy
Interactive to give KitKat customers a free music track with every bar
sold.
Built using 7digital’s API, an online fulfilment site was created to
allow customers to simply enter the voucher code printed on the wrapper
s of KitKat bars and download their chosen track from a repertoire from
Universal Music’s catalogue. All rights management was handled by
7digital.
45 million wrappers with download voucher codes were produced with the
campaign running for 6 months and supported by a national TV, press and
poster campaign.
“Can I say how thoroughly impressed we have been by the very high quality of the API documentation and the thoroughness of the methods that you have made available.”
Trevor Hughes Parry, (Pragmatica who built the KitKat web site)
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