When HMV Group acquired a 50% equity stake in 7digital they wanted to use the 7digital platform to power their international download stores across the group, including HMV music stores and the Waterstone’s book stores.
First to launch in November 2009 was HMV Canada. The objective was to create an unrivalled download store offering 4,000,000 DRM-free, high quality MP3 tracks. The solution was a bespoke user interface design with advanced features, including drop down auto-suggest search, advanced preview player, branded download manager application and bespoke Content Management System.
During 2010 the 7digital platform will be integrated across all HMV Group’s stores including HMV music stores in the UK and Ireland, Hong Kong and Singapore, and Waterstone’s in the UK for e-books and audio-books.
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