Friday, September 03, 2010

Clients

7digital work with a wide range of international partners across many sectors; our ecosystem supports multiple Operating Systems and platforms, including Apple and Android.


7digital Entertainment Ecosystem


Example Clients
 
Client: Pernod Ricard/ Tia Maria
Agency: Brave/ Universal
Brief: Provide customers in bars and clubs with scratch cards with each Tia Maria drink sold in bars and clubs.
Solution:
Over 300,000 scratch cards  given out to consumers in pubs and clubs.  Each card contained a voucher code redeemable against a selection of Sugababes remixes.  The campaign was launched April 2007in the UK.  Repertoire from Universal Music.


 
Client: BARCARDI
Agency: Billington Cartmell
Brief:
Offer customers purchasing Barcardi in bars free music downloads via a voucher given away at the point of purchase   
Solution:
52,000 plastic download cards manufactured and given away in bars throughout the UK.  Customers were offered four free downloads from a BACARDI branded download store.  Campaign launched May 2009 in the UK with a repertoire comprising of over 4 million DRM free tracks.


  Client: Nestle
Solution: KitKat Free Music
7digital Product: Vouchers
Description: To help increase sales of KitKat, one of the UK’s favourite confectionary bars, 7digital worked with Ogilvy Interactive to give KitKat customers a free music track with every bar sold.
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  Client: HMV Group
Solution: HMV Download Store
7digital Product: Download store
Description: When HMV Group acquired a 50% equity stake in 7digital they wanted to use the 7digital platform to power their international download stores across the group, including HMV music stores and the Waterstone’s book stores.
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   7digital.com Signs International Strategic Collaboration with Spotify
  • 7digital.com To Provide High Quality MP3 Downloads For All International Versions of Spotify
  • Collaboration allows Spotify users to purchase high quality MP3 and FLAC downloads via 7digital.com
  • Deeply integrated links allow Spotify users to listen and buy with ease from any matched song or album
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7digital Provides Integrated MP3 Download Store for Imerge
  • Imerge offers customers direct access to six million tracks and downloadable media
  • Seamless integration between Imerge and 7digital API allows music download purchases without web access.
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7digital Integrates MP3 Downloads into AOL’s Winamp Media Player

  • Integration via 7digital’s API platform allows music to be purchased within the Winamp application ·          
  • 7digital will act as music download partner for Winamp across ten European regions.
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  Client: Sony
Brief:
Sony wanted to increase sales of their range of WALKMAN® handsets by offering new customers free music videos.
Description: 
The solution allowed customers to use a special voucher created for Sony to download five free music videos, 150,000 vouchers were produced to support the campaign.  The campaign was rolled out in to nine  territories: UK, Germany, France, Spain, italy, Switzerland, Portugal, Ireland and Austria.

The campaign launched in September 2009 and is ongoing.

Download more case studies.