Thursday, September 09, 2010
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Brands / Agencies


Digital content, whether this is music, e-books, audio books or video, offers an exciting and extremely versatile approach to customer engagement campaigns and promotional programmes.  Providing consumers with access to digital content can be an important part of your overall integrated marketing strategy, whether this is to reward loyal customers or to use it as a vehicle to acquire new ones.

7digital's unique position allows us to work with you in creating and delivering exciting customer-centric campaigns based on a combination of our rich catalogue of digital content and our media delivery platform. Here are just a selection of the types of campaigns we can deliver.
 
  • Offer free music downloads with the purchase of products.  E.g. KitKat
  • Provide free music videos.  E.g. Sony
  • Support brand expansion through a Direct-to-Consumer download store. E.g. Island Music
  • Provide promotional vouchers for free music
  • Extend your advertising campaign by offering target customers a free/reduced priced digital version of the music featured in the advertisement.
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    7digital are one of the few companies able to create and deliver end-to-end projects using digital entertainment content. Depending on the type of project and your objectives we can help deliver anything from a single track for use in one territory for a sales incentive, a catalogue of music video downloads as part of a loyalty programme, to a full download store service across multiple territories. 

    The 7digital team can handle all aspects of the project:
    • Sourcing content – music & video
    • Music copyright payments
    • Payments to content owners
    • Liaison with the record label
    • Voucher generation
    • Media delivery and billing
    • Project Management
    • Data Capture and reporting
    Download our Sales Promotions one-page overview for additional information or contact the 7digital sales team to discuss your requirements on ++ (0)20 7099 0820 or email sales@7digital.com.    		  






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